If you are running a website then you must be aware of the level of competition faced by your site as against the others. There are millions of websites on the World Wide Web, and each one has the objective of improving the traffic of visitors to their websites.
In this context it becomes imperative to keep pace with the latest trends and developments in technologies related to website building, hosting, and promotion. It becomes important to know what technologies, services and methods other websites are using to run their online businesses so that you get a clear picture where your website stands when compared to others, what improvements and amendments you need to make to improve the ranking of your website.
One way can be that you view the page source of each individual website or a better way can be to use BuiltWith services. Build by Gary Brewer in Australia, BuiltWith is an online service website which figures out the technologies used by a website and more interestingly you also get to know the latest trends and usage statistics in web technologies prevailing across millions of websites that are tracked by BuiltWith. Available online as www.builtwith.com , BuiltWith analyzes publically available code of each website to reveal the technologies that are being used by the site. You need to just type in the url of the website in the text box provided on its home page and click on the Look up button. BuiltWith does the rest for you.
For example it reveals that CNN website is using Turner CDN for content delivery network while TechCrunch is using AdSonar and Quigo for ad targeting. You also get to know other technical information such as content management system, server information, frameworks, analytics and tracking, Java Script libraries, document information, widgets, aggregation functionality, encoding, etc. Each of the above information related to a website is perfectly organized and can be easily accessed by the user seeking such profile data of any website.
Apart from the above technical profile information about a website, you also get to see SEO profile of a website together with vital information in the Trends Menu section such as which web technologies are becoming more popular and which others are dropping in the popularity charts. Then you can also drill down each technology group to know their usage statistics across the top million sites or top 10,000 sites looked up by BuiltWith. BuiltWith has also come up with a professional version titled as Trends Pro.
So BuiltWith can come handy for anyone who is looking for an optimized web performance and wants to track of the latest trends and usage in web technologies across the top websites of the world. It can help the website promoters with the knowledge of what they should be doing on the technological and SEO front to promote their website in a better way. Thus BuiltWith can definitely be called as an online discovery tool to track the technologies of websites.