If your end goal is attaining a steady traffic for your website and higher Google rankings, your means to achieve that end can either be by SEO, which is Search Engine Optimization or SMO which is Social Media Optimization. In the continuing debate between effectiveness of SEO or SMO, we can see various aspects can come to the fore. A website owner may be particularly fond of either. When it comes to SMO, today its significance is steadily on the rise because of our affinity for social networking sites. In other words, SMO is akin to SEO as both strive to create awareness in the minds of prospective clients about a website, product, event or even brand.